I was raised off Green River Road in Corona, California, and to me, Green River is much more than a place to live and an area to grow up. 'GR' is what we called our part of town, and we repped it throughout Corona to make sure everyone knew which part of Crown Town we were from.

The Green River Brand, GRMG, was an idea I first had in 2017, while working with other creators and entrepreneurs in the underground music, art and video production scene of Orange County. 

My roots being from Green River has inspired me to bring to life my passion for where I grew up as a kid and share it worldwide — GR's landscape, history, vibe and essence.

This is a tribute to my community, my family, my friends and acquaintances, to my homies who have passed on, and my upbringing as a whole.

The Continuous Flow of Abundant Life while Gaining Root & Bearing Fruit is the heart and soul of this business - and much more than mottos or designs on garments. These words are the spirit by which I live life and the intention I put into everything I do.

The Green River Brand, GRMG, is not just a brand - it's a vision, a philosophy, a lifestyle.